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Understand How 4th Handles Your Privacy

At 4th, we take the privacy of your account details, payment records and browsing activity seriously — and we want you to know exactly what we collect, why…

Data collected only as neededUPI, Paytm, PhonePe transactions securedYour rights clearly explainedRetention periods disclosedContact path always open
4th Understand How 4th Handles Your Privacy
REACH OUR PRIVACY TEAM

Contact 4th About Your Personal Data

If you have a question about how we handle your data, want to request a copy of what we hold, or need to report a concern, our privacy support team is reachable…

Live Chat Start a live chat session from your account dashboard at any time. Our agents can escalate privacy queries to the data team and confirm receipt of your request within the same session.
Email Support Send detailed data requests or policy questions to our support email. Include your registered mobile number so the privacy team can locate your account records and respond accurately within five working days.
Help Centre The Help Centre on 4th.asia carries a dedicated Privacy section where you can read answers to common data questions, submit a data-access form, or track the status of an existing privacy request.
HOW WE PROTECT YOU

Our Data Handling Practices at a Glance

We have structured our data practices around transparency and minimal collection. Below is a clear summary of the six areas that matter most to your account privacy — from how cookies work…

Data Collection

We collect only what is necessary to operate your account: name, email, mobile number, and payment identifiers linked to UPI, Paytm or PhonePe. No additional personal data is gathered without your explicit consent through a clearly labelled form.

Cookie Use

Cookies on 4th.asia keep your session active, remember your lobby preferences, and let us measure which pages are visited most. You can adjust cookie settings through your browser at any time without affecting your account login.

Account Security

Your account credentials are stored using industry-standard hashing. We never store your UPI handle, Paytm wallet credentials, or PhonePe PIN in plain text. Suspicious login attempts trigger an automatic verification step sent to your registered mobile number.

Data Retention

Transaction and account records are retained for the period required by applicable law in your jurisdiction. After that period, data is either deleted or anonymised. You can request early deletion where local law permits such a right.

Third-Party Sharing

We share data with payment processors (such as the gateways behind UPI and Paytm flows) only to complete a transaction. We do not share your personal data with advertisers or data brokers, and we require all processors to meet the same security standards we apply internally.

Your Rights and Requests

You may request a copy of your data, ask us to correct inaccuracies, or seek deletion of records where local law allows. Submit requests via live chat or email and our privacy team will confirm receipt and respond within five working days.

Frequently Asked Questions About Your Privacy

We have put together answers to the questions we hear most often about data, cookies, account records and your rights. If your question is not listed below, reach our privacy team through live chat or email and we will get back to you within five working days.

We collect your name, email address, mobile number and, when you transact, the payment reference tied to UPI, Paytm or PhonePe. We do not collect more than what is needed to run your account and verify transactions.

Payment references are stored in encrypted form and are accessible only to authorised staff for dispute resolution. We do not retain your UPI PIN, Paytm password or PhonePe credentials at any point in the transaction flow.

Yes. Send a request through live chat or our support email with your registered mobile number. The privacy team will compile your data record and deliver it to you within five working days, where local law permits this right.

Contact us via live chat or email and clearly state that you want your records deleted. We will process the request to the extent permitted by applicable law and confirm the outcome. Some records may be retained for the period required by law.

No. We do not sell or share personal data with advertisers or marketing data brokers. Data is shared only with payment processors strictly to complete your UPI, Paytm or PhonePe transactions, and those processors are bound by the same security requirements we follow.

Transaction records are retained for the duration required by applicable law in your jurisdiction. Once that mandatory period ends, data is either permanently deleted or anonymised so it can no longer be linked back to your account.

Contact us immediately through live chat so our security team can review your account activity, revoke any unrecognised sessions, and issue a verification step to your registered mobile number. Act quickly — early reporting helps us contain any potential issue faster.